You spend to bring them in
Search, social, partner and email budget all point at one place: your event website. The cost per visitor is real and it is yours.
For marketing & digital directors
You paid for that traffic. Then you watched it leave — unidentified.
Your analytics tell you THAT visitors leave. We tell you WHO they were, WHAT they came for — and we register them before they go.
Every campaign you run sends people to the event site. Most of them look around and bounce. Your dashboard records the exit — but never the buyer behind it. That gap between paid for and identified is the conversion leak.
The leak
The most expensive traffic on the event site is the traffic that leaves anonymous.
They look, then they leave
A visitor scans the floorplan, hunts for a relevant exhibitor or session, doesn’t find the thread fast enough — and closes the tab before registering.
The leak is silent
You see the exit in the funnel, never the buyer. The spend converted into a session — not a registration, not a lead, not a name your exhibitors can use.
Why analytics can't close it
A dashboard can measure the leak. It was never built to plug it.
More analytics won’t recover a lost visitor, because the tool that reports the leak is structurally the wrong tool to stop it.
Counts, not people
A bounce rate is a number. It can never tell you the buyer it represents, the company they came from, or the product they were hunting for.
A report, not a response
Analytics tell you about an exit after it has happened. By the time the dashboard updates, the visitor — and the registration — is already gone.
Sessions, not demand
Pageviews and dwell time describe behaviour, not intent. They can't capture what someone wanted, so they can't hand your team a qualified lead.
Convert
Plug the leak at the exit — convert the visitor before they go.
ExpoSynapse puts an AI concierge on the page where the drop-off happens. It engages the visitor in the moment of intent, answers what they actually came to ask, and registers them before they leave.
01
Meet every visitor with a persona-tailored first screen
A concierge greets each visitor with a relevant hook, matched recommendation cards and quick actions — in 11 languages, with returning-visitor recognition — so paid-for traffic has a reason to engage instead of leave.
02
Answer in their own words, then build the itinerary
Streaming, grounded answers about exhibitors, sessions and speakers — plus a day-by-day "build my itinerary" agenda — turn an idle browse into a reason to come.
03
Register them before they go
A roughly 90-second pre-filled registration captures the visitor in the moment of intent and can auto-submit straight into your own registration system. No extra form, no detour, no drop-off.
It’s a one-line embed — a single script tag that runs on any event website or platform. No integration project, no replatforming. Give us your event URL and the concierge is indexed in minutes; your concierge is live in days.
See it work
Watch the leak close — and the anonymous visitor become a scored lead.
This is the concierge in motion. Click a reply to walk a visitor from anonymous browse to registered lead — and watch the organiser’s view of them sharpen as they go. Every name, booth and score below is an illustrative example for an unnamed fair.
Interactive concierge demo
yourevent.com
Event conciergeInteractive demo · illustrative
👋 Welcome to the International MedTech Expo. I'm your event concierge — I can match you to the right exhibitors, build your agenda, or answer anything about the programme.
Canned, deterministic — no live data.
Understand
And the visitors you do keep stop being anonymous.
Plugging the leak is only half the win. Because the concierge is a conversation, every interaction it has becomes structured, owned demand — the WHO and the WHAT your dashboard could never give you.
Scored & tiered, automatically
Every conversation is scored and tiered — HOT, WARM or BROWSER — with the full transcript and an enriched profile, so your team works the warmest demand first.
Grounded in real taxonomy
Matchmaking is grounded in UNSPSC procurement codes and geography, so "interested in X" becomes a structured signal your sales and exhibitor teams can act on.
An audience model you own
Each conversation compounds into an organiser-owned audience model and grounded, adversarially-verified insight reports — the asset that turns this year’s traffic into next year’s advantage.
Every conversation lands as a scored, tiered lead. A few illustrative examples of how a visitor is profiled — fictional, for an unnamed fair:
- HOT score 70–100
Active buyer, ready to register — booths saved and a near-term timeline.
Illustrative enriched profile
- Procurement Lead (inferred)
- Cardiology devices · EU
- Buying < 6 months
- WARM score 40–69
Genuine intent, still shaping a shortlist — worth a nudge before the show.
Illustrative enriched profile
- R&D Engineer (inferred)
- Imaging & diagnostics
- Evaluating this year
- BROWSER score 0–39
Early-stage or just looking — captured anyway, so the interest is yours to grow.
Illustrative enriched profile
- Student / visitor (inferred)
- General programme
- No timeline yet
Your event, not a mockup
The fastest way to see the leak is to watch it close on your own traffic. Start a free trial, paste your event URL, and the concierge indexes your real exhibitors, sessions and speakers — not a demo. You judge it on your event.
Start free
Stop paying for traffic you can’t even identify.
Add your work email, paste your event URL, and see the concierge run on your own event. Indexed in minutes, your concierge live in days.